Built by one person, for Australians.

Rabbit Loop started with a simple frustration: most technology today is full of features nobody asked for, chasing engagement instead of actually helping. Menus inside menus, dark patterns, data collected because it can be — not because it needs to be.

Rabbit Loop exists to do the opposite. It's built and run independently, with one goal: build technology for Australians, not against them. That means products that are simple by default, honest about what they collect, and only doing what they say they do.

That idea shows up the same way across everything under the Rabbit Loop name — the shop, Icon Builder, and RL Transit are all built the same way: no bloat, no dark patterns, and privacy treated as a feature rather than an afterthought.